Visual Development for ''Lincoln - Night At The Showroom''
Had the chance to do some Art Direction and visual development on a Lincoln commercial.
The project was a short term one so it had to be done quickly but yet a lot of content had to be covered.
Really enjoy how it turned out!
The project is done at Marvelous Design Studio for Art Jail Studios and Lincoln Motor Company Canada.
Have to give credit to the talented Alex Chistovski who delivered great work and helped this project happen!
Check out his work:
https://www.artstation.com/alexc
Some of the final designs of the Space.
Scroll down for more detailed steps.
Mood and Reference Board as a start of the project.
First sketches and draft as a idealization part of the spaces.
Overview of the main spaces in the 'Lincoln museum' . Exterior was out the of the pictures so we didn't invest time in designing it.
Some of the second draft sketches that passed thru.
Quick drafts and thumbs of the space,design and lighting situations.
More of a final drafts of the space
Night test renders
Client was picky at moments ,so more elaborate explorations had to be done.
Lincoln - Night At The Showroom